Tag Archives: Club

New Soccer Training Method Revitalizes Maitland Soccer Club

New Soccer Training Method Revitalizes Maitland Soccer Club










(PRWEB) June 27, 2005

Maitland Soccer Club has adopted a new soccer training program, Virtual Soccer Trainer, a new method for teaching soccer over the Internet through short video developed by former professional soccer player Kamal de Gregory. Since adopting the program, Maitland Soccer Club has seen dramatic improvements in their team’s abilities.

“We are using Virtual Soccer Trainer as an integral tool for reaching our five year goal of being the best soccer club in Orlando, Florida,” said Joe Biber, Director of Coaching for the Maitland Soccer Club. “It allows us to teach exactly what we want every player in the club to learn, while keeping parents and coaches informed and on the same page. It does the work of providing unlimited time and effort in supporting every member of our organization, enabling them in reaching our club’s vision.”

Virtual Soccer Trainer is an online soccer training program using the theory of modeling, in which players are shown the correct way to perform a skill then work to mimic it. It consists of hundreds of 1-3 minute soccer training tutorials designed to:

Accelerate beginning and advanced players’ skills

Educate parents

Help coaches save time by continuing to train their players off the field

The soccer training tutorials range from the basic themes of proper passing technique to advanced topics of defending in the midfield. Soccer drills and online tests have also been created to help teach and reinforce these topics, and all are available 24 hours a day, seven days a week at http://www.4Skills.com.

This soccer training program is available to youth teams for as little as $ 2 per player. To receive this soccer training program, visit http://www.4Skills.com or call toll-free 1-866-460-3569. The website also has valuable information on health-related soccer training issues, tips from other soccer professionals, and lots of soccer products.

About Maitland Soccer Club

Maitland Soccer Club’s vision is to develop players who play soccer well and grow as individuals and teammates inside a supportive community. Through proper instruction, training, and encouragement, Maitland Soccer Club is coaching players to be champions with character, both on and off the field.

About 4Skills.com

4Skills.com was created after Kamal de Gregory, a professional soccer player, saw the difference in soccer training techniques around the globe. Some methods worked better than others, but de Gregory became dedicated to providing professional soccer training, which was previously only accessible to elite and professional players, to youth teams around the world.

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David Lloyd Leisure Injects Nearly

David Lloyd Leisure Injects Nearly £2M Into Finchley Club Refurbishment










(PRWEB UK) 1 September 2011

David Lloyd Leisure, the health, sports and leisure group, has announced it is pumping £1.85 million into its Finchley facility over the next six months to refurbish much of the club and install a purpose built facility for kids: DL Kids.

DL Kids, a purpose built facility offering a wide range of fun, sporting and educational programmes developed by the group, will open at David Lloyd Finchley, in North London, in December 2011 at a cost of over £800,000. It will offer a wide range of term-time and holiday programmes that are aimed at fun, socialisation, learning and activity.

In addition, David Lloyd Finchley will see just over £1m spent on upgrading its clubroom cafe – to be rebranded DL Cafebar – as well as its changing room areas and nursery.

Tracy Gale, general manager for David Lloyd Finchley said: “We are very excited about the improvements that will be made to the clubroom area and changing areas, as well as the opening of our new DL Kids facility. The demand for DL Kids programmes and facilities has grown significantly since we first introduced it and we know the purpose built facility will allow us to offer more programmes in a better space that works practically for the family as a whole.”

The group has seen a three per cent net growth in junior members since the beginning of 2011, with over 266,000 child visits per month, and an average of 3.2m per year. DL Kids Finchley will be the third purpose built DL Kids facility, the first having opened at David Lloyd Raynes Park in January 2010 as a pilot, and, following its success, DL Kids Leeds was opened in April this year. The facilities feature a mini sports hall, multi-purpose studios, interactive classrooms, DL Kids café and child-oriented bathrooms, and offer the DL Kids programmes which include sports, arts and crafts, hundreds of types of games, birthday parties and more. The programmes, run throughout the school year, are designed to complement the national curriculum, in addition to the DL Kids Holiday Active programme that runs during the school holidays and is open to non members as well.

Work has already commenced on refurbishing the DL Cafebar and changing room areas, and is due to be complete by November.

For more information on what David Lloyd Leisure offers families see http://www.davidlloyd.co.uk/families

Further information contact the David Lloyd Leisure press office on press(at)davidlloyd.co.uk or phone 01707 289 833.

About David Lloyd Leisure Group

The David Lloyd Leisure Group operates 79 clubs in the UK and a further 10 clubs across Europe.

David Lloyd Leisure has over 450,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1800 and contracts the services of more than 400 tennis professionals.

Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 14,000 learn to play tennis.

Its racquets facilities are unparalleled with 700 tennis courts as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free internet access, crèches, nurseries and specialist sports shops.

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Colarossi Spa & Health Club Consulting & Management Announces Appointment of Linda T. Gottlieb

Colarossi Spa & Health Club Consulting & Management Announces Appointment of Linda T. Gottlieb










Stamford, CT (PRWEB) March 25, 2005

Colarossi Spa & Health Club Consulting & Management is pleased to announce that Linda T. Gottlieb has joined the company in the position of Project Manager.

As an industry professional for 20 years, Linda has experience in all facets of management including developing high performing teams and creating new revenue streams. A six sigma certified green belt, Ms. Gottlieb has lead process improvement projects in Fortune 500 through entrepreneurial organizations.

Linda is a long standing American Counsel on Exercise certified personal trainer. She holds a BS degree in Psychology from Sacred Heart University and a graduate degree in Instructional Design from Fairfield University. Linda has been invited to speak at national industry conferences, along with authoring several articles on the subject of fitness, training and customer relationships.

Linda’s role Colarossi Spa & Health Club Consulting & Management is to develop, oversee and maintain the project management function associated with the coordinated activities of diverse projects. A self proclaimed ‘customer service zealot’, Linda oversees all facets of the project’s lifecycle including coordination of industry research, trend analysis and compilation of relevant vendor proposals and budgets. She is also responsible for developing standard operating procedures necessary for the tracking, planning and execution of projects and other client deliverables.

Internationally renowned health club, fitness and spa innovator Glenn Colarossi, chief executive of Colarossi Spa & Health Club Consulting & Management, stated, “This is an exciting period in our growth. We are pleased to welcome Linda to our team and are very confident that her background and credentials will bring us to a new level in the industry. We look forward to a wonderful relationship and a very productive future.”

Colarossi Spa & Health Club Consulting & Management – http://www.healthclubandspa.com or call (203) 357-7555

About Colarossi Spa & Health Club Consulting & Management

Colarossi Spa & Health Club Consulting & Management offers complete development, design, management and investment consulting services that bridge the gap between the fitness & spa industry and various others – from hospitality, corporate, commercial and residential. Our travels throughout the U.S. and the world have given us invaluable broad market knowledge, which we use to design, equip, staff, and manage successful health clubs and spas.

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The Concourse Club Reopens as The Club at Morristown

The Concourse Club Reopens as The Club at Morristown










Morristown, NJ (PRWEB) April 17, 2010

Alongside the renaissance of Morristown and the recent $ 7 million dollar renovation of the Hyatt, there is yet another enhancement to Headquarters Plaza – The Club at Morristown.

The once Concourse Club, is undergoing extensive renovations to upgrade the multilevel health club facility, under the direction of new owners and management. The Club at Morristown is remaining open for existing members, as well as any newcomers during the reconstruction of the facility, which will be minimally intrusive. Room by room, a transformation is taking place that will ultimately lead to a luxurious health club featuring the most modern equipment including RealRyder spin bikes, studio with Pilates Reformers, Life Fitness, Precor, Techno and Free Motion, numerous classes, personal trainers and more, including a full-service salon and day spa.

In addition to the new equipment, staff, and spa, they are also building a room dedicated to aerobics. Realizing the need to spice-up gym-goers routines, they will offer more than seventy different classes and they are free with membership. Kickboxing, Zumba, and yoga are just a few of the classes that they will be injecting into the health club.

The structure itself isn’t the only thing getting a facelift.

The Club’s main objective is to restore the fitness center to its peak, not just from an operational standpoint, but also from the viewpoint of its members and guests. They will revisit the ideals of service first by accommodating the fitness needs of all those that walk through the doors of The Club and provide a fitness experience with trained, educated and motivated personal trainers and staff.

Accommodating the fitness needs of their members includes a brand-new complimentary daycare center, open seven days a week, for the members’ children. The Club at Morristown will staff licensed daycare professionals that will be there to take care of and entertain your child from three-month olds to twelve year olds in a safe and secure environment.

“We want to focus on giving our members what they need and want to have a positive experience,” said Tommy Carr, co-owner of The Club at Morristown. “We are transforming the gym into a plush health club that is friendly to all, including those with children, as we are putting in a state-of-the-art child care facility complete with games and computers. We are also going to offer swimming lessons for children, as well as adults.”    

Following the teachings of highly-acclaimed fitness professionals, Dr. Stuart McGill, Gray Cook and Brett Jones, The Club at Morristown will focus on putting together programs that will help people feel better in the gym and in everyday life while feeling pampered, relaxed and stress free.

The health club also has free underground parking and an indoor pool, included in with its membership.

Scheduled for completion in Summer 2010, the health club will become a destination. Residents and visitors alike will find everything to treat themselves right, all under one roof.

The Club at Morristown is located within Headquarters Plaza in downtown Morristown, along with the Hyatt Morristown Hotel, Ming & Mehndi restaurants and Clearview Cinemas, which offers ten movie theaters.

To learn more about The Club at Morristown, please visit http://www.theclub-fitness.com or call 973.644.9590.

About Fitness Ventures, LLC – The Club at Morristown

Fitness Ventures, LLC is a holding company focused on the fitness and health club industry. The Club at Morristown, located at Headquarters Plaza in Morristown, NJ, is the first of many high-end, luxurious health club facilities complete with state-of-the-art equipment, including RealRyder spin bikes, Life Fitness, Precor, Techno and Free Motion, an indoor pool, service-first oriented staff and highly-educated trainers. The 36,000 square feet allow each member and guest the optimal work-out experience, including the option to take advantage of The Club’s full-service salon and day spa. For more information please visit http://www.theclub-fitness.com or call 973.644.9590.

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The Edge Fitness Clubs Announces NEW Club Opening!

The Edge Fitness Clubs Announces NEW Club Opening!










Derby, CT (PRWEB) May 11, 2011

The Edge Fitness Clubs announced it will open a brand new multi-million dollar facility at the former Staples store at 600 New Haven Av-enue, Derby, CT. The club will feature unique items such as an indoor turf area for athletic training, a space for functional training, a large spinning studio with fresh air and windows, and separate personal training areas throughout the club. The Edge Fitness Clubs is known for it’s group exercise offers. The new club will have several large studios that will offer a host of classes such as ZUMBA, Spinning, Kickboxing, Extreme Sports, Pilates, yoga and so much more! The Derby Edge will offer the latest in health club equipment; with individual television screens, heart rate monitors and ipod docking stations.

“We are excited about building this club,” says Vincent Sansone, company President. “Our current members have been requesting a in the valley area and we believe we have found a perfect space – access to route 34, convient to New Haven, Orange, Seymour and all of their surrounding towns”.

The Edge Fitness Clubs are high service facilities at a competitive price says Sansone. “Many clubs eliminate services in order to keep their prices low,” says Sansone. “We take the opposite approach, by offering more services and keeping our price reasonable we are able to please more members and keep them involved in fitness at The Edge longer”.

The Edge Fitness Clubs also offers one-on-one services like personal training, Pilates and specialty classes like TRX, Body Method and Kettlebell. Each new member to The Edge receives a complimentary personal training session so that they can acquaint themselves with the gym and develop a workout routine that will get them results.

The company will be announcing the club to its 50,000 members in its six clubs today and unveiling architectural plans to the public in the coming weeks. A fall 2011 opening date is projected.

“We are excited about being able to layout an exceptional world-class facility with state-of-the-art equipment,” says Sansone, “When it’s done, it will be a premier fitness club in a great community”.

This new location is part of The Edge Fitness Clubs, which are located in Fairfield, Stratford, Milford, Shelton, Norwalk and Greenwich, CT. Multi-club memberships are offered, giving members access to all locations

The new club will have approximately 40 employees including managers, personal trainers, Pilates instructors, babysitters, group exercise instructors, cleaning staff and customer service representatives.

For more information on the facility, please log onto http://www.theedgefitnessclubs.com.

Contact:    Nicole Falco

Phone:    203-273-0630

Website:    http://www.theedgefitnessclubs.com

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







The Oxygen Plan and The Rochester Athletic Club Team Up to Reduce Stress

The Oxygen Plan and The Rochester Athletic Club Team Up to Reduce Stress













Stress Test – The Oxygen Plan


Minneapolis, MN (PRWEB) May 31, 2011

Employee stress drains $ 400 billion a year from U.S. employers–almost $ 5,000 per employee/year. Stress is the number one modifiable health risk in the United States and is linked to several chronic conditions. Stress also impacts short term health and wellness because people are more likely to eat emotionally, drink, smoke or engage in risky behavior when they are stressed.

When it comes to the health club industry, stress is one of the biggest obstacles members encounter in the pursuit of their goals. The stress from a few different dimensions — work, home and social stress, along with the internal stress of behavior change inherent with trying something new, can be huge obstacles for health club members. Stress leads to missed workouts, lack of energy and poor adherence to personal goals. Stress also negatively impacts sleep quantity and quality.

Consistent with its overall strategy of providing innovative holistic solutions for behavior change for its members, The Rochester Athletic Club is implementing The Oxygen Plan. “We see The Oxygen Plan as a great companion program to what we deliver,” says Wes Emmert, Fitness Director at The Rochester Athletic Club. “For optimal results, the ideal program encompasses much more than simply working out at the gym. Lifestyle choices and behaviors are fundamental to reaching the desired outcomes. We believe The Oxygen Plan’s user friendly system is a significant innovation for the health club industry.”

The entire training staff has been trained on using The Oxygen Plan online to help members reduce stress. Through August, The Rochester Athletic Club and The Oxygen Plan will waive the $ 9/month subscription fee. Interested RAC members and nonmembers alike can contact anyone on the fitness staff to get started.

About The Oxygen Plan

The Oxygen Plan is a revolutionary new behavior change program designed to help employees recognize and reduce stress, live healthier, happier lives while helping employers lower health care costs and improve productivity and employee engagement. The Oxygen Plan, co-developed by Dr. Donald E. Williams, board-certified clinical health psychologist (American Board of Professional Psychology/ABPP), and Chief Science Officer, and Founder, Eric Lucas, is the only stress reduction program to use a patent-pending green, yellow, red color coding to easily facilitate stress recognition and behavior change for individuals and organizations. The Oxygen Plan is also the home of the Stress Number™, the new health metric, and first to quantify stress levels. For more information visit http://www.theoxygenplan.com

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Sam?s Club Hosts Health Screenings July 10

Sam’s Club Hosts Health Screenings July 10











Sam’s Club Hosts Health Screenings July 10


Bentonville, AR (PRWEB) July 8, 2010

To help its members and community residents detect a range of preventable health problems, Sam’s Club is hosting free health screenings in more than 400 of its locations nationwide from 11 a.m. to 3 p.m., Saturday, July 10. Attendees can select from one or all of the following possible tests to check bone density, cholesterol, glucose, blood pressure and body mass index. The tests are geared for adults 18 years or older and are valued at more than $ 150.00.

“Health screenings are a simple and generally no cost intervention that can provide tremendous insight into your current health and your risk of disease going forward, said Dr. Andrew Myers, a nutrition and preventative health expert. “Health screenings are designed to provide you with a “snap shot” of a number of key health markers and potential risk factors.”

In addition to helping consumers “know their numbers” relative to key health indicators from the screenings, Sam’s Club began notifying pharmacy users by text and phone when their prescription is ready to pick up. Sam’s Club Ready Reminders™ also notify again at three and seven days after being filled, and users can request prescriptions be automatically refilled.

As part of its 100 percent member satisfaction guarantee, Sam’s Club is offering a $ 10 gift card to its members or new pharmacy user in the event they are not completely pleased with their service. Sam’s Club pharmacists rank among the best in the nation based on an Independent Customer Satisfaction Study of National Retail Pharmacies. The pharmacy satisfaction $ 10 gift card program runs through Sept. 30, 2010.

Sam’s Club will host a twitter chat on the health screenings with Dr. Myers from 1-2 p.m. CST on Friday, July 9. Follow @samsclub and use hashtag #SamsClubRX or visit samsclub.com and click on the pharmacy tab.

About Sam’s Club:

Sam’s Club is a division of Wal-Mart Stores, Inc., (NYSE:WMT). The first Sam’s Club opened its doors in Midwest City, Okla., in 1983. Today, Sam’s Club serves more than 47 million U.S. Members with locations nationwide, as well as in Brazil, China, Mexico and Puerto Rico. Sam’s Club saves its members on average 30.4 percent over grocery and specialty retailers by offering superior values on quality merchandise and services for home or work. Saving is made simple at Sam’s Club. Visit samsclub.com for more information.

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







BroadcastVision Entertainment Demonstrates New Video Game Exercise To Health Clubs At Club Industry Show 2005

BroadcastVision Entertainment Demonstrates New Video Game Exercise To Health Clubs At Club Industry Show 2005










Agoura Hills, CA (PRWEB) November 2, 2005

BroadcastVision Entertainment, a leading provider of exercise entertainment solutions for the fitness industry, will be demonstrating their new interactive exercise system, Dance Exercise Revolution™ at the Club Industry 2005 trade show at Chicago’s McCormick Place, November 3 -5.

Dance Exercise Revolution™ is an industrial strength, hardware package for the popular consumer video dance game, DDR™ (Dance Dance Revolution™) created by Konami Corporation. Scrolling onscreen arrows show exercisers where to place their feet on the corresponding Cobalt Flux dance platform. Points are gained by stepping on the right area of the dance platform at the right time. Some of the DDR™ games even provide a “workout” mode, which actually tracks how many calories the exerciser has burned. A person weighing 150 lbs. can burn about 640 calories in just one hour!

BroadcastVision Entertainment has created a durable hardware package suitable for the rigorous use in health clubs, YMCA’s and schools. The Dance Exercise Revolution system consists of a BroadcastVision 23” or 27” LCD screen mounted on a telescopic stand, a Playstation 2 with locking security enclosure, the Cobalt Flux industrial grade dance platform and controller, game software and speaker system. Key to fitness center operators is the 1 – 4 year warranties available on the dance platforms. “All the other dance platforms that we’ve seen in the market are designed for home use and they just don’t hold up in fitness center environments. Our partner, Cobalt Flux, has actually driven an SUV over the platforms and they don’t even crack! States Kevin Fee, V.P. of Marketing for BroadcastVision Entertainment.

Fee further adds “The fun and interactivity of Dance Exercise Revolution™ opens the door for people of all ages that don’t connect with conventional forms of exercise. It also creates an opportunity for membership-based clubs to attract entire families who can work out together. The combination of music, video and competition make Dance Exercise Revolution appealing to many of the couch potatoes of the world”.

BroadcastVision Entertainment, widely regarded as a pioneer of fitness entertainment, will be presenting many fitness entertainment solutions at Club Industry 2005. These would include personal cardio LCD TV’s that are positioned in front of cardio equipment that allow exercisers to watch their favorite television show, DVD or listen to a music CD. The exerciser simply plugs their headphone into the new BroadcastVision ORBIT screen controller, which they had designed by BMW Designworks.

BroadcastVision Entertainment will also present a new, Internet delivered, music and messaging system that will allow clubs to customize and day part music programs along with audio messages or advertisements that increase the club’s brand awareness, drive ancillary revenue streams and impart important messages to members.

DDR and Dance Dance Revolution are registered trademarks of Konami Corporation.

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Health Club Marketing and Advertising Powerhouses Join Forces

Health Club Marketing and Advertising Powerhouses Join Forces










FAIR HAVEN, NJ (PRWEB) November 16, 2006

Profit Partners LLC of Fair Haven NJ and Susan K. Bailey of Ontario Canada have joined forces to create more effective marketing and advertising for health club owners in the U.S. and Canada. Profit Partners LLC has been creating marketing systems for the health club industry exclusively since 2003. The award-winning firm of Susan K. Bailey has been creating advertisements and lead generators for the health club industry since 1983. Together, these two firms bring decades of experience to deliver the most effective marketing and advertising solutions to health club, fitness center and gym owners.

43.8 million Americans have spent $ 15.9 billion dollars on memberships to health, sports and racquet clubs last year. This industry has grown every year, yet many of the owners of these clubs are reporting flat or declining revenue. The reason is simple; more competition. Although a record number of people are buying memberships, the number of choices has also increased. This has brought with it a new challenge for the owners; get more members than the competition.

The Price of the Membership is not the Problem

In the last twelve months, Profit Partners has surveyed over 2,400 people who have joined health clubs, gyms, athletic and fitness centers. This survey confirmed the fact that price is not the #1 reason people pick one club over another. Yet when you look at health a club ad, that’s all they talk about. “People, who are trying to look better and feel better, want convenience, no hassles and variety. If you provide that at a reasonable cost, you will win the market share” said Bob Sisk co-founder of Profit Partners LLC. Profit Partners creates the messaging and systems for clubs from their website, phone scripts and drop in scripts. They create all of the facets of a club’s strategic marketing. The focus is on what makes that club unique and different from the rest. “Susan K. Bailey provides the highest quality look needed to create the all important first impression. They continue to exceed the expectations of their clients. Profit Partners are very excited about the finished products.” said Allan Boushie Co-Founder of Profit Partners LLC.

The Playing Field Has Been Leveled

Profit Partners has made it possible for small and mid-sized club owners to receive the same high quality marketing and advertising solutions as the $ 100 million national chains. “In a sense, we have leveled the playing field.” Sisk said. Smaller health clubs can now achieve the same impact in the market place as the mega centers. Too many hard working entrepreneurs watched their revenues disappear when a national chain moved into town. With a proven marketing and advertising system a health club will achieve growth in a competitive environment.

Sue Kell, President of Susan K. Bailey, says “People are powered by emotion more than reason. We are 80 percent emotional and 20 percent rational. If we can’t get emotional about fitness, why will our customers? The message that we at SKB constantly retain in the back of our creative minds is that being fit simply makes life better. Our focus is clear: to be passionate about our client’s club and create compelling advertising that convinces individuals to become members and get more out of life. While reason makes all advertising the same, emotion creates differences no one dreamed of.”

Health Club owners don’t have the time to learn how to become marketing experts. Thanks to the joint efforts of Profit Partners LLC and Susan K. Bailey Advertising, they don’t have to.

About Profit Partners LLC

Profit Partners LLC is headquartered at 492 River Road in Fair Haven, NJ 07704. They are a Marketing firm which was founded in 2001.    Since 2003, they have worked exclusively with health clubs and the fitness industry; becoming an industry leader. Their successful programs were launched nationally in 2004. For more information on their services or the other benefits they provide, visit http://www.MyProfitPartner.org, or call 732-419-9001.

About Susan K. Bailey Advertising

Susan K. Bailey is headquartered at 244 Ashley Street, Foxboro, Ontario, Canada K0K2B0. They are a full scale print shop, mailing house with 19 graphic designers. They have been creating award winning advertisements and lead generators for the industry since 1983. For more information on their services or the other benefits they provide, visit http://www.ClubAds.com or call 888-349-4594.

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Health Club Owners See Little Profit While Industry Grows 53%

Health Club Owners See Little Profit While Industry Grows 53%










Fair Haven, NJ (PRWEB) April 3, 2005

It’s a fact- The health and fitness industry has grown every year for the past 12 years; 39.4 million Americans now belong to health clubs. Sadly, 77% of gym owners are seeing a decline in revenue. How can this be? The health club industry has been bombarded by increased competition among the clubs, 30 minute fitness alternatives, diet fads and home workouts.

Since 2000, the industry has grown by 53%, but the owners are making less than ever. “Club owners spend all of their time, money and energy on their ads and zero on what to do after the phone rings.” According to Brian Long, President of Profit Partners LLC, “If they would just fix that one area, they will beat their competitors at the first point of contact. Instead, they are sharing the market with each other. 77% of owners we spoke to in 2004 saw a decline in revenue over 2003.”

When a potential prospect sees an ad, gets a post card or hears about a gym, they are going to look for more information. After they have gone to the clubs website or asked a few friends, the next step is to call the gym and find out more. Here is where all health clubs lose 75% of their prospects. Why is it that if 100 people call for more information, only 25 of them end up coming into the gym? Just a few years back, that number was much higher, but with the internet and all of the new competition, the buyer now has the power. If one thing goes wrong on that phone call, you will lose the prospect.

Health clubs have been put into the awkward position of competing mainly on price. Research, however, indicates that price is not even in the top three of what is most important to a prospect when selecting a health club! Health club prospects want proof that you can make them look and feel great, provide great customer service and convenient to either home or work. Interestingly, people spend less time thinking about which $ 2,000 TV set to purchase than they do on committing $ 50 a month on their own health.

In a nationwide survey, 52% of the people claimed they take 3 months or longer to research and investigate their alternatives before joining a gym. 76% of all people take 1 month or longer. With the right marketing campaign, you can cut that time in half. Giving prospects the right information in your ad , allows them to make an informed decision. All the health club ads seem to be competing on price.

It takes a lot of guts to go from good to great. Health club owners have two choices at this point; throw in the towel or make the changes needed to thrive in this new environment. It is time to separate these clubs from the pack, because if nothing changes…nothing changes.

About Profit Partners LLC

Profit Partners LLC is headquartered at 492 River Road in Fair Haven, NJ 07704. They are a Marketing and Consulting firm which was founded in 2001.    Since 2003, they have worked exclusively with health clubs and the fitness industry; becoming an industry leader. Their successful programs were launched nationally in 2004. For more information on their services or the other benefits they provide, visit http://www.myprofitpartner.org or call 732-419-9001.

Contact:

Allan R. Boushie

Profit Partners LLC

(732) 384-0000

[email protected]

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.