‘PS – The New Clean’ Wins Retailer Award for Best New Product of the Year
Chicago, IL (PRWEB) May 14, 2006
Retail grocers have recognized an innovative, germ-fighting hand spray (made by St. Petersburg, Florida-based American HomeHealth) with the ‘Retailer Choice’ Award in the Health and Beauty category at the annual Food Marketing Institute (FMI) Trade Show.
PS was launched earlier this year with a humorous ad during the Super Bowl and is currently being advertised on Oprah, Dr. Phil, Martha, and The Price is Right. The PS brand consists of a complete line of hospital-grade infection prevention products including hand soaps and sanitizers, and surface disinfectants. These products were adapted from the formulae used in hospitals and by doctors and dentists multiple times each day between patients as protection from copious strains of harmful bacteria. The surface disinfectants and wipes are effective against MRSA, Staph, and TB. AHH adapted the hospital product for home-use with a convenient Twizz-Top (spray cap and twist lock), the only hand sanitizer available to consumers by spray application. The hand spray contains the active ingredient Benzalkonium Chloride, an antimicrobial.
“PS appeals to the ‘Security Mom,’ the modern-day version of the traditional soccer mom, a busy woman who wants to keep her home as germ-free as possible for her active family,” said Ruly Lora, Chairman and CEO. “PS is reformulated with fragrance and repackaged for the consumer market with the industrial strength used by healthcare professionals.” Lora noted that new scents will be available in 2007.
Food Marketing Institute conducts programs in research, education, industry relations and public affairs on behalf of its 1,500 member companies – food retailers and wholesalers – in the United States and around the world. FMI’s U.S. members operate approximately 26,000 retail food stores with a combined annual sales volume of $ 340 billion – three-quarters of all retail food store sales in the United States. FMI’s retail membership is composed of large multi-store chains, regional firms and independent supermarkets. Its international membership includes 200 companies from 50 countries. More information is available at http://www.FMI.org.
PS is widely available to consumers in all 50 states at retail chains such as Target and Publix. General information is available at http://www.PStheNewClean.com.
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